PENINGKATAN KAPASISTAS PENGRAJIN KAYU DI KABUPATEN NGAWI MELALUI REVITALISASI TEKNOLOGI INFORMASI SEBAGAI UPAYA MENJAGA KETAHANAN EKONOMI DI ERA DIGITAL

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia are currently one of the business sectors that can help the government in providing employment for the community, one of which is the wood craft sector. The mentoring training activities for wood craft MSME players aim to improve the ability of MSME players to develop their businesses through information technology assistance and mastery of Information Technology for MSME players. The participants came from 4 sub-districts in Ngawi Regency: Ngawi, Kedunggalar, Bringin, and Paron. This MSME training involved 45 wood craftsmen MSME participants in the 4 sub-districts. MSME players are given an understanding of the use of social media and the importance of utilizing technology in developing MSME products so that they can increase their income. The method of implementing this activity is by practicing using various available promotional platforms, such as Instagram. The results obtained are that MSME players can master the basics of using the promotional platforms that have been taught.