PENGARUH PROMOSI DAN BRAND TRUST TERHADAP MINAT BELI PRODUK PADA HIJAB BELSHOUSE

Abstract

This research aims to analyze the influence of promotion and brand trust on Interested in buying products from Hijab Belshouse. Sampling technique in this research using purposive sampling with a research sample of 92 respondents, while the technique Data collection in this research used questionnaire, documentary and method observation.

Data analysis in this study used multiple linear regression. Research result found that, 1) promotion partially has a significant effect on product purchase interest in Hijab Belshouse, 2) brand trust partially has a significant effect on purchase intention products on Hijab Belshouse 3) promotion and brand trust simultaneously have a significant effect towards interest in purchasing products at Hijab Belshouse.