KEPUASAN KONSUMEN DITINJAU DARI KOMUNIKASI INTERPERSONAL DAN KUALITAS PELAYANAN

Abstract

This research aims to analyze the relationship between the independent variables consisting of Interpersonal Communication and Service Quality  with the dependent variable is Consumer  Satisfaction., with a case study of Alfin Computer and  Photocopy in Ngawi Regency. To obtain  research data, a survey method was used using a questionnaire to 82  respondents. The sampling technique used was purposive sampling. Data analysis used multiple linear regression analysis, formula F test and formula t test.  

The results of the study found that Interpersonal Communication and Service Quality partially and simultaneously had a significant effect on Consumer Satisfaction in Alfin Computer and  Photocopy in Ngawi Regency .